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Websites and blogs are two of the most influential online marketing devices you can utilize to catch users or new readers, together with increasing visibility in search engines. Multiple reports lately found that publishers who invest more time in writing content to their web pages overall have an increase in users and interactions. 

The finest outcomes are saved for sites with roughly 2,500-3,000 words long. Nevertheless, how do you keep your readers engaged? How do you make sure that your users don’t just see your site, or abandon it when they are halfway through your blog post?

Some publishers or bloggers might be writing rigorously, posting relevant and valuable content every day, but they aren’t stimulating audience engagement. Or they might have set up a site whose reason isn’t comprehensible. Some websites are also impossible to navigate, making it very hard for the audience to find the data they want to read. Some look like good sites, but they don’t have frequent or pertinent material.

So, if you want to keep readers and also get new ones, here are some suggestions you can follow:

Relevant Content

The principal element to keep your readers and get new ones is writing relevant content. It is commonly said that “content is determining” because it is the “infiltrating” component that will make your website successful or will definitely ruin everything you constructed.

No matter what, don’t forget to write with your readers (and new ones) in mind. If your articles are not catching people’s attention, they’re not going to come back to your site twice. Your content is where you have the opportunity to really penetrate your area and dominate, to become a popular website.

Outstanding Website Design

Strong website design involves plenty of layout and usability elements. Design issues can greatly affect the reader’s experience of your website. If you want to have your audience engaged, you need to ask yourself: Is the design of my website simple to navigate and understand? Does it build confidence with the audience? 

These kinds of things also help your readers and users feel confident about working with you. One of the elements to keep in mind when you’re setting up your website is it must be well-branded and it should be memorable. Make sure when readers land on your website, it doesn’t look like every other one. 

Make sure to include your website’s name and a logo that express your audience’s blog’s intention and what they can expect to learn reading the things you post. Remember that someone new arrives at your website day after day. 

Refresh your Audience’s Memory

If you want to make your articles even easier to read for your visitors, you could place some links. With this, you can refer to previous parts of your articles, in turn significantly improving the audience experience. They only have to click on the link and in just a few seconds, they can see what you were writing about in the first instance. At first, it may look like a small addition, but there will be a chance that your readers will actually go back to see the last post with the link. This will also give them a better understanding of your website in the long term. 

Jokes 

Unless you know from experience that you are a very good joke-teller, jokes are always dangerous. Nevertheless, people appreciate a person who doesn’t take himself or his affairs way too seriously. If there is any chance to make fun of yourself, to show a funny silly thing or cartoon that’s applicable and pertinent to your article, or to give your readers a moment to laugh, you’ll gain some of their attention and make a really powerful bond.

Be Genuine 

You always need to look for manners to show you are a genuine, honest, and original person. This could mean manifesting some of your characteristics. Or it also means giving manners for your readers to see that you have a standard life outside the net. When a person finds a new blogger, one of the first things they do is see if they are using social media and if their articles are genuine and authentic and not automatic or delegated.

Work with an Ad Platform

Having a marketing strategy master plan can be time-consuming and overwhelming. And you need to know that ads always follow the attention of your visitors. In order to get more traffic and monetize your blog as well, you will need to hire an ad network which is basically a service that connects online advertisers with website publishers.

In the course of your search for a good ad network, you’ve likely met MediaFem. This is a full-service SSP platform located in the United Kingdom, with more than 12 years of experience in ad monetization. Many publishers around the world use its ad codes to encourage users to view more articles on a specific website or to increase its revenue for traffic. 

Powered by an intelligent predictive engine, the platform provides its publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem doesn’t charge any additional cost as they work with a Rev. Share model which gave the 70% of revenue to the publishers. These numbers are consistent, regardless of a publisher’s geographic location, and aren’t in any way averaged between publishers. 

We all know that having a website is demanding and exciting at the same time. It’s a long roadway, and keeping inspired is very important. It takes some time for sure, but the more content you write and dedicate to your website, the better outcomes you will get. If you follow these few suggestions, you’ll absolutely keep your readers and also get new ones. You’ll do great!


Also published on Medium.


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