The statistics for digital video advertising are difficult to overlook for publishers trying to make an impact:
- Online videos are watched by 78 percent of the population on a weekly basis, and 55 percent on a regular basis.
- 64 percent of users are more likely to purchase a product after watching videos about it.
- Customers trust products with videos 58 percent more than products without videos.
- When viewing a video, viewers maintain 95 percent of a brand’s post, compared to just 10% when reading text.
However, as content distribution creativity and changing customer behavior contribute to newer opportunities and channels, identifying the different types of digital advertisement solutions open to marketers can be difficult. Here’s a rundown of the most popular digital video advertisement formats.
Types Of Video Ads
There are two types of digital video advertisements: linear and nonlinear.
Linear video advertisements appear before (pre), after (mid), or after (post) the streaming material, much like typical TV commercials. Lots of advertisements on YouTube, for example, require viewers to watch 30 seconds or more of the video or engage with the commercial before advertisers are charged.
Linear advertisements may be followed by a companion ad or have interactivity features such as labeled video player elements. Brand logos in the success bar or the control bar are two examples.
Companion advertisements with overlay videos or text are known as nonlinear video ads (also known as overlay ads). They work alongside content without interfering with the viewing experience of the user. Nonlinear advertisements should be small enough to be seen without being obstructed, and they should encourage viewers to interact with the product on their own terms, either before or after their content.
Nonlinear advertisements may also have their own collection of companion ads.
What Are In-Stream Video Ads?
Both linear and nonlinear ads have their own subtypes of ads, too. There are in-stream video advertisements for linear:
Pre-roll advertisements: The video plays until the user sees the material. Since consumers are most involved with the content at the start, this is prime marketing real estate. Bumper and skippable advertising are two examples.
Bumper advertising are short videos that appear before content and that viewers can’t skip to get to their desired YouTube video. They’re great for expanding the scope and raising brand value, but for maximum impact, messages should be brief and meaningful.
Skippable ads are longer and allow users to skip to their YouTube content after 5 seconds of watching. Skippable ads have the most choices for placements, either before, during or after the video. They can be seen on any platform. They’re most successful when the first five seconds are appealing or easily understood, and they’re perfect for redesigning material you’re still using somewhere.
Mid-roll commercials: Video content frequently includes one to three advert breaks per content piece. They are either skippable or non-skippable, varying on the site.
Post-roll advertising: As you might imagine, these ads appear after the content ends. Although they’re often perceived as the least desirable location, because users frequently auto-play videos, you’ll still drive traffic and engagement while viewers wait for the next video.
What Are Out-Stream Video Ads and How Do They Work?
For non-linear ads, there are out-stream video ad classifications:
- On a number of websites and smartphone applications, in-banner videos play inside a standard static display banner.
- In-article videos are auto-play videos that appear among post sentences and scroll down the page as the user scrolls.
- In-feed videos (also known as viral video ads) appear in news feeds, websites, communities, and social media feeds.
- As a switch or a split in the content, interstitial videos are shown. They’re most often used by using an application or clicking on a connection on a webpage.
If you can see, modern video advertisement offers a variety of options for attracting audiences. Many networks monetize websites and blogs with video advertising. However, you must decide which is best suited to your blog or website. MediaFem is one of the most well-known video ad networks in 2021. This is a network headquartered in the United Kingdom that has been focusing on programmatic monetization for more than thirteen years. The majority of blogs employ their ad codes to enable visitors to read more content on the same page while still generating revenue from referral traffic.
Publishers can use the tool, which is operated by a cutting-edge analytical engine, to conduct A/B research, sophisticated reporting, and personalization, all of which are essential to digital technology’s performance. Publishers have the option of using header bidding or the more conventional One Ad Code approach for their solutions. This ad network offers a variety of video, online, mobile, audio and native advertisement formats.
They pay in Net53 terms, and MediaFem does not charge commissions and pays Publishers 70% of the revenue. These numbers are not averaged and are shared by all publishers, regardless of where they are based. MediaFem is the most common platform for content owners and small publishers to gain massive sums of money because you can pick any kind of ad that best suits your website or blog.
Also published on Medium.