One of the most effective methods to promote websites or blogs is through display advertising. Responsive advertisements, retargeting (or remarketing) ads, native ads, and social ads are all examples of display ads. Interest targeting, contextual targeting, and subject targeting are just a few of the display targeting possibilities available.
Let’s go over some fundamental terminology before we get into the characteristics of each ad kind and how they function.
What Are Display Ads And How Do They Work?
When someone mentions a display ad, they usually mean one with the following characteristics:
- It’s an image, or it’s based on an image (static or animated).
- Advertisements are placed either directly or through a display network such as MediaFem.
- The purpose of advertising is to monetize a blog or website.
- It’s not a search engine ad.
- The taxonomy of Display Ads is defined by these properties taken together.
Recognizing the Different Types of Display Ads
You’ve seen banners, square pictures with text, and animations, among other types of display advertisements. In 1994, a banner ad became the world’s first display commercial. A remarkable 44% of those who viewed it chose to click on it! The use of self-contained pictures with a call-to-action in a range of square and rectangular sizes has been a norm from the first generation of display advertising.
Since then, display advertising has evolved and evolved into specialized forms, such as:
- Traditional Display Ads: Landscape, square, and skyscraper picture sizes are the most common ad sizes connected with display advertising. These advertising are mostly image-based with some text, and they’re mostly found on websites.
- Responsive Display Ads: These are a sort of display ad that employs ad-platform algorithms to arrange, size, and orient an ad in numerous combinations based on multiple text headlines, descriptions, and images. The platform selects the most effective format for the target audience.
- Retargeting (or remarketing) is when a display ad is presented to visitors who have visited your web property – generally a specific page or collection of pages – within a certain time frame but have not yet performed the required action. Retargeting display advertisements are a wonderful way to deliver tailored information to your audience.
- Native Display Ads: Native display ads are developed and put in the same manner as the website, email, or other content. Native advertising appears on many websites as promoted or suggested material, but they don’t seem like ads at all.
What’s The Difference Between Display Ads and Search Ads?
Search advertisements are based on the user’s intent as expressed through their search in a web browser. Ad blockers cannot prevent search advertising since they are text-based and display on search engine results (SERP). Users are offered display advertising depending on their affinity (what they are interested in) and/or intent (what they have been looking for and at). Because display advertising are typically provided from an ad network site, an ad blocker may simply block them.
Many networks monetize webpages and blogs using native advertisements. You must, however, decide which is ideal for your blog or website. MediaFem is one of the most well-known display ad networks in 2021. This is a huge network located in the UK that has been working on programmatic monetization for over thirteen years. The majority of blogs include ad codes to allow visitors to read more information on the same page while also generating income from referral traffic.
Publishers can utilize the platform, which is powered by a cutting-edge analytical engine, to conduct A/B testing, advanced reporting, and personalisation, all of which are critical to contemporary technology’s success. Publishers can select between header bidding and the conventional One Ad Code approach for their solutions. This ad network offers a variety of video, internet, mobile, and native advertising channels.
They pay in Net53 terms, and MediaFem does not impose fees and pays Publishers 70% of the revenue. These data are not averaged and are shared by all publishers, regardless of where they are situated. MediaFem is the greatest platform for creators of content and for small publishers to earn thousands of dollars!
Also published on Medium.