I bet you’ve heard about it but maybe you don’t know exactly what Google AdSense is.
What’s more, I’m sure you’ve heard more than once that John Doe is making a living through a fitness recipe blog or that youtubers with so many thousands of subscribers earns monthly figures of more than three zeros.
How do they do it? Mainly through a combination of quality content, online marketing and smart use of tools like Google AdSense.
Monetising an online business through advertising in an automated way and without having to go out and hunt for advertisers or negotiate the price of your advertising space is possible thanks to this kind of marketing apps.
In this article I will give you some tips on how to find out if your site qualifies for AdSense as well as when it makes sense to use it, how to implement it on your website in a smart way to monetise your online business. As a bonus, I will give you alternatives to Google AdSense.
Google AdSense is a platform or application for us to publish advertisements on our website pages and in our blog posts, and earn money with it.
When to use?
To be cost-effective to implement, your site must have a minimum monthly traffic. In other words, implementing it on a website or blog with 0 monthly visits can be a big mistake.
If your content is not good enough to retain your visitors and you add ads, you will only hinder their experience and make them leave your website after a few seconds.
What ads do I place, how many and where do I place them?
To get the most out of your ads you need to know what type of ads are most popular with advertisers and where you should place them.
However, to avoid giving your visitors a bad experience and losing rankings in Google, it is just as important to know which formats to avoid and where NOT to place them.
Although it may seem that the more ad spaces you add, the more click opportunities you will generate and the more you can earn, the opposite can happen.
If you overwhelm your visitors with too many ads, they are more likely to leave your site, or use an ad blocker – a recent study by GlobalWebIndex shows that 48% of users use adblockers because they are shown too many ads or because the ads are irrelevant.
Remember that Google values engagement rate – when your visitors browse your website – and penalises bounce rate – when your visitors enter and then leave your site, so avoid letting ads take centre stage on your web pages or videos.
A study by Better Ad Standards concludes that the ad density of your website should not exceed 30% of the page content.
It is a matter of choosing the least intrusive type of ad, i.e. the one that least interferes with navigation or consumption of the content of your page or video, to avoid frustrating your visitors.
On the other hand, you should place them at the top of the page or video to ensure that your visitors see them.
Types of ads to avoid
Extensive research by the Coalition for Better Ads reveals which ad formats are the most annoying to users and which you should avoid adding to your website:
- Pop-ups.
- Auto-playing video ads with sound.
- Large ads that stay still when scrolling.
- Full screen ads with a countdown, which appear before the page content loads.
- Ads with flash animations, which distract or prevent users from reading or consuming content normally.
In fact, this study reveals that more than 50% of consumers would never revisit or recommend a page with a pop-up ad.
Don’t want to use AdSense? No worries.
There are competitive alternatives on the market that can help you achieve the same goal.
MediaFem is a 12-year-old ad network that connects content websites with advertisers using programmatic platforms, then charges a fee depending on the software’s on-site revenue. It has created a set of adaptive marketing guidelines that allow each advertisement to target people who are interested in the information being presented.
It takes pride in being able to supply higher-quality content to advertisers than other ad networks. This system is quick to reply to ad requests, ensuring that each impression is delivered as soon as possible for the best viewing experience possible. MediaFem has developed into the firm it is today by offering relevant content and operating more effectively than other ad networks.
It’s as simple as 1-2-3 to set up a MediaFem Publisher account.
- Go to the MediaFem webpage and select “Sign up.”
- Enter your name, website URL or Download URL (only for mobile apps), email address, and password into the form. Don’t forget to tick the box at the bottom to agree to our terms and privacy policy. Sometimes all you need to sign up is an email address and a URL; after that, we’ll ask for further information about your account in our dashboard.
Examples of a Website URL:
https://www.thestartupfounder.com
Examples of a App Download URL:
Android – https://play.google.com/store/apps/details?id=com.wAllinoneapp_9093445
iOS – https://apps.apple.com/gb/app/angry-birds-2/id880047117
Also published on Medium.
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