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Ad Mediation is the use of technologies and methods for monetization to help publishers optimize show ad fill rates and eCPM. It may also provide a feature that allows publishers to identify and display advertising from ad networks, direct marketers, and other channels on their websites.

Why Are Mediation Platforms Important?

Most significantly, a mediation tool will help you increase your ad sales. The mediation platform compares the CPMs offered by the different ad sources and fills the impression possibilities with the highest one. This rivalry pushes up CPMs which can also result in a 3x boost in ad sales for software developers. Some mediation platforms have an auto-optimization algorithm, which can improve performance as opposed to a standard waterfall, saving time and energy that would otherwise be wasted handling waterfalls.

Furthermore, mediation systems combine multiple ad networks into a single SDK integration. So many SDK integrations will reduce an app’s functionality, slowing it down and creating unexpected inconsistencies in the app’s user interface – this is referred to as SDK bloat.

Ad mediation will save you a lot of time when it comes to handling marketing and maximizing ad sales. Ad mediation’s mission is to maximize revenue for advertisers by optimizing ad monetization, thus increasing the content of advertising served in any given transaction. Publishers are more able to earn profits by turning ad suppliers around and pushing them to compete for inventory

Publishers now have a variety of tools for monetizing their websites. However, MediaFem is the best ad platform. This is a full-service SSP network in the United Kingdom that has been in use for more than 13 years. Via RTB solutions, it links Publishers from all over the world to its programmatic demand. Their advertisements are packed with a variety of content, ensuring a nearly 100% fill rate. Many websites all over the world use their codes to encourage people to read more posts on the same platform or to raise income from referral traffic.

MediaFem deals in both open and set CPM, but the latter is limited based on the interest of the demand. Their tag generator system is the most user-friendly you’ll find on any network. While on the website, the publisher just needs to select the file, copy the code, and paste it into the HTML section. It’s simple, quick, and effective.

The platform, which is driven by a modern engine, provides publishers with features crucial to digital media performance, such as A/B testing, intelligent reporting, and personalization.

MediaFem does not incur any upfront fees. They pay in Net53 terms and they use a Rev. Share model that is 70% for Publishers and 30% for them. These proportions are consistent regardless of a publisher’s geographic area and are not averaged across publishers in any way. Their solutions provide the publisher the choice of using header bidding or the standard One Ad Code method. MediaFem supports a wide range of formats, including video, display, mobile, and native.

So Here Are 3 Benefits For Getting Ads For Your Website Using An Ad Mediation Platform
  • Increase Website Traffic

More revenue comes through successful ads. Websites that place ads see significant gains as opposed to websites that place ads infrequently or not at all.

More publishers on the site will only mean more audience participation, viewers, feedback from applications, and new visitors.

Solid website traffic is ideal for any type of website, particularly for users who discovered your content while searching for an answer to their questions.

  • Increase Audience Engagement

Strategies for monetization can be time-consuming and exhausting. And you should be aware that advertisements often follow the attention of your readers. If you want to maximize your website traffic while still monetizing it, you can partner with an ad display provider, which is basically a service that links online marketers with website publishers. We will assure you that creating and running a website is difficult and time-consuming. It’s a difficult road, and keeping inspired is half the fight. It will take some time, but the more you stick to it, the better the outcomes will be.

  • Make Some Money

The amount of money you will make is always proportional to the number of regular visitors your blog post receives.

Furthermore, you can place up to six ads per page to increase the number of views or clicks. Another factor that influences how much you can gain is the niche of your website or blog, since certain clicks are more valuable than others due to the final success of the ad.

We can tell you that with an average of visits from a regular website, you will potentially win between 100 and 200 dollars per day.


Also published on Medium.