Consistently creating content and maintaining a stable reader base is a tough job in and of itself. Therefore, it is not surprising that some publishers find it difficult to keep up with the latest trends and developments in ad technology. Here, we take a look at the top benefits publishers enjoy when they choose to work with a monetization partner. In addition, we will explain What Are Ad Monetization Platforms.

Ad Revenue Optimization

When it comes to selling ad space, the goal should always be to sell for the highest possible price, right? The header auction is precisely how it can be achieved. Offer your ad inventory to a broader pool of demand, increasing your ad revenue.

There are two ways publishers can take advantage of header bid technology:

  • Build it at home.
  • Partner with a monetization company, like Setupad.

Gaining access to the biggest players in the industry is far from the most difficult part of implementing headend bidding in-house. To even get started, publishers need to have a solid understanding of all the layers that make up the header bid solution.

Are you ready to create labels, set price floors, and implement block lists? And repeat this process on 15 different interfaces? Please note that even the smallest optimization tasks can take up to three months to implement.

But do you know what takes just a minute? Sign up to join forces with a monetization platform.

Technical knowledge

A lack of technical expertise can ruin all the efforts you’ve put into performance management.

Every year, there are new regulations introduced by big industry players like Google, which is why publishers are constantly challenged to review and adapt. If you don’t, you may get blocked and lose ad revenue altogether.

In addition to gaining access to advanced technology, monetization companies can help you choose the right ad placements, prevent malvertising attacks, and maintain a positive user experience.

Time And Profitability

By handling time-consuming tasks, monetization platforms allow publishers to reclaim precious time for their true calling: creating quality content. Publishers have the option of developing the technology themselves or with partners, but it can take years to achieve substantial results. This means a huge loss of advertising revenue.

Outsourcing to ad monetization platforms with a proven track record and experience is undoubtedly a powerful move that can boost the success of your business. It’s also much more cost-effective to pay your partner a monthly fee than it is to cover the costs of managing an ad operations team.

In short, leave the complex implementation of header offerings to the professionals and see tangible results in no time.

Check MediaFem, One Of The Best Ad Monetization Platforms

MediaFem is a full-featured online advertising platform. Combining cutting-edge technology and 12 years of industry experience, in order to provide you with a powerful and easy-to-use system to help your site grow and succeed.

By offering relevant content and adopting the most efficient methods than other ad networks, you can generate striking ads that will boost your traffic.

For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service.  Also support standard methods of payment to pay out publishers as Paypal.

For additional information on how to monetize with MediaFem, go to Or read How to make money with MediaFem Ads – Step by Step

Also published on Medium.

Categories: Blog


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