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Native advertising is a form of remunerating media where the advertisement follows the natural form and function of the customer experience in which it is placed. While the majority of ads appear as a banner or box on the top or side of a website, native ads appear in the content. The idea is that ads don’t really look like ads, so they perform much better.  It seems that the expansion of native ads in publications, and in various niches, means that they are here to stay.

But, in order to get an improvement in the customer experience and boost their earnings, we recommend German Publishers to associate with networks suitable for native ads. 

We compare some of the best options for Publisher to monetize this format:

MediaFem

This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use their native codes to stimulate users to view more articles on the same site or to increase their revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

For us this will be our primary suggestion to start, you can sign up in MediaFem here.

AdMaven

AdMaven is called the best pop-under ad network for publishers. However, the network also supports mainstream display ads including banner, lightbox, interstitial, and slider ads. They serve hundreds of millions of ad impressions in about 200 countries.

The bandwidth of their reach and impression gives advertisers a wide range of options to explore geotargeting. Their well-constructed and structured real-time bidding system also help in precise targeting. Currently, AdMaven has a publisher base of 25,000 who are monetizing their sites with them.

TrafficForce

TrafficForce helps publishers and advertisers maximize their ad revenue by offering various forms of online advertising. The ad network sells targeted website and mobile traffic on an impression basis.

Being a supply-side platform, the network helps publishers gain access to over 100 demand-side partners. They follow the header bidding or open RTB technology to deal with traffic. The network supports ad formats like display banners, native ads, pop-under, IM floater, and in-stream video ads for publishers to leverage.

Nativo

Nativo is an advanced platform specialized in monetizing native ads within the format of publishing streams. The network work with premium publishers like Dow Jones, The Wall Street Journal, Time Inc., and others. 

With their AdStore option, Publishers can select and activate several demand partners at the same time. It has no pageviews requirement. They offer an eCPM and vCPM model paying in Net45 up to Net60 terms.

Matomy

Matomy can be a great video ad platform for publishers as it provides access to a huge number of advertisers including international brands. It’s one of the few ad networks with an international presence making it a good option for users who receive traffic from around the globe.

Take a look at the numbers to know more about which ad formats work well as it offers several to choose from. Some popular ad network platforms include post and mid-roll ads. Plus, it works with all kinds of publishers including users who have no video content on the website.

According to the company, the ads offer a 75% view-through rate and high CPMs.

While it’s best suited for publishers who own video content, you can still use it if you own none as it can provide more than 100,000 videos and a video player for your site.


Also published on Medium.


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