Are you searching for a strategy to promote your Ghanaian blog or website without using Google Adsense? Try these alternative tools to achieve it.
Ghana became the first African country in Sub-Saharan Africa to achieve complete Internet connectivity in August 1995. The collaboration of various organizations, including Network Computer Systems (NCS), Pipex International, Ghana’s Ministry of Transport and Communication, Ghana Telecom, and British Telecom, resulted in this historic feat.
Nowadays, Ghana has a population of 31.40 million people, 15.70 million of whom have an internet connection. In January 2021, 50 percent of Ghana’s total population used the internet, up from 48 percent in the same month the previous year.
As you can see, the number of registered internet users in this West African country is steadily expanding thanks to incredible technological advances. One of the activities that more increased in the last couple of years was the online business, where people can earn some revenue through their own blog or website.
So, if you work in this field, you already know that promoting your brand is critical to generating income. In this regard, Google Adsense could be a beneficial tool to achieve it.
Google AdSense allows publishers of Google content network websites to show text, photos, videos, and interactive media ads that are relevant to their sites’ content and audience. Google is in charge of managing, classifying, and maintaining these advertisements for your site, which are based on your content and that of your users. Advertisers who want to advertise their products create these ads and pay for them.
However, it is vital to note that some business owners have reported major concerns with this platform, such as login troubles, the fact that it takes a long time for the website to approve your material, or advertising that does not leave, causing clients to have a negative experience.
So, if you’re not happy with Google Adsense, here are three of the greatest alternatives:
1- MediaFem
MediaFem connects publishers with global and local brands. It will allow you to monetize and market your website or blog. Its ad types, optimization, and intelligence reports are well-known. You can choose between video, display, native, desktop, and mobile phone options, depending on your preferences.
On mobile apps, MediaFem allows you to display up to five commercials per page and three advertisements per screen. The money they make earns the website a commission. Also, keep in mind that MediaFem only pays publishers if they have a balance of at least $100 at the end of the month. The client will have to wait another 53 days for payment if this happens.
2- Content.ad
Content.ad has been a trusted leader in digital advertising for more than 15 years. This platform brings together a wealth of marketing and technical expertise to produce cutting-edge advertising solutions for its clients and customers.
Since its inception in 2004, this company has progressed from being pioneers in native advertising to providing a diverse range of advertising technology alternatives. By 2020, this publisher network will have grown to over 66,000 approved websites, generating over one billion daily impressions.
Their team is committed to consistently improving and pushing our achievements in both technology and advertising to new heights.
3-AdRoll
AdRoll is an e-commerce marketing platform that enables growing businesses to engage with customers regardless of where they are. Their machine learning engine analyzes data from 70% of the world’s online shoppers to better forecast behavior, ad engagement, and store success than anyone else.
Companies may engage with over 1.2 billion digital profiles across online, social, and mobile channels using AdRoll. This bidding AI can create 2.5 million predictions per second in order to assist AdRoll‘s customers in placing the best ad at the greatest price.
Also published on Medium.
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