An Ad Network is an online advertising network that connects the publicists with the publisher and therefore acts as an intermediary network between supply and demand. The main objective is to offer publishers an advertising space where they can access the demand of publicists.
The sale of advertising space
So an Ad Network aims to sell advertising material in specific media. Publishers who have available ad space contact the Ad Network. At the same time, publicists seeking advertising space related to the topic of interest also contact the Ad Network. In this way, the online advertising network connects the two interested parties.
Types of Ad Networks
The means of distribution of advertising content are divided into three types:
Vertical Network – vertical network: the publicists can control the advertising space of the ad at any time. The publicists will get good quality traffic. Big companies normally use this type of network.
Blind Network – blind network: with low prices, this type of network is very interesting for Direct Advertising professionals. However, it is not a transparent ad network. In many cases you do not even have the possibility to control the ad space in which your ad will appear. Some Ad Networks offer the possibility of creating blacklists. The advertising space that is included in that list cannot be used for the advertising of ads.
Targeted Network: this network focuses on a selection of advertising spaces analyzing aspects of a behavioral and contextual nature, and takes into account the possible effect that it can generate on social networks.
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Another trustworthy website for sponsored content is Outbrain. It sets itself apart from rivals thanks to its distinctive features, outstanding publishing business network, continuous development, and first-rate customer service. The only drawback is that your website needs to receive at least 10 million monthly views in order for Outbrain to look into it. In addition to display and video ads in feeds and articles, Outbrain also provides native advertising.
The self-service platform for new marketers looking to get started could be MGID. You can increase ad impressions while concentrating on the goals and objectives of your business with the aid of MGID’s personality solution and ad style selection. By posting your company’s advertisement on their native advertising platform, which offers real-time statistics, you can easily and quickly increase its audience.
Also published on Medium.