Unlike traditional ads, native ads are more effective because they do not interfere with the user experience.
An example of native advertising is paid ads that reflect the style, feel and function of the medium in which they appear. Because they are seamlessly integrated into the content, they do not look like a traditional ad. They appear as a natural part of the content.
The key to native advertising is that it does not disrupt the user experience. By doing this, advertising content is exposed to readers without making a big deal out of it.
Different types of native advertising
Publishers’ websites have a variety of native advertising options. We’ll explore what each type of native ad means and what it looks like.
1. Sponsored content: usually contains brand names and logos and appears in posts or in the sidebar of articles.
2. Recommended content: a native ad appears as a byline at the bottom of articles in the related stories section as a recommended byline. Due to their proximity to editorial news articles, these posts appear more prominently than sponsored posts.
3. In-feed ads: This type of native advertising appears at the bottom of a page’s content, usually in the form of a list of news articles.
The characteristics of native traffic
Native advertising is branded content within an editorial format that educates, informs and engages your target audience. Readers do not reject a similar ad and it appears as a regular article.
The following are some other characteristics of native ads:
Matches the look and feel of the publishing site. Even if you publish your ad on multiple websites, the creatives are automatically adjusted.
All ads are identified with the word “Sponsored” or “Ad” in the corner of the placement.
It is non-intrusive, engaging and does not impose or annoy viewers, ensuring viewer satisfaction.
Native ads offer a number of benefits
Here are some benefits of native traffic that might convince you to try it:
Brand safety and brand awareness
Advertising traffic from native advertising can be used to create a positive association between a brand and the publisher’s content. Marketers can engage their consumers in this environment on a daily basis in a way that they will actually enjoy browsing!
Publishers and advertisers both benefit
Both publishers and advertisers benefit from native advertising. Native advertising, on the other hand, is more than just clicks, as it creates content that enhances the user experience while displaying relevant ads in real time; thus increasing CTR (click-through rate).
Consumers saw native ads 52% more often than display ads.
Native advertising is an effective tool for promoting products without annoying customers with irrelevant messages, as it allows marketers to engage their audiences through multiple marketing strategies, including storytelling and branding.
Prevails over ad blindness
One of the biggest problems for digital marketers is advertising blindness. People unconsciously ignore ads. It could be because their past experiences with ads were unpleasant or intrusive.
On the other hand, native advertising is less likely to be ignored by the audience because it is presented within or alongside the content that the audience wants to see.
Because native traffic does not annoy or interrupt your audience, it is more effective than banner and pop-up ads.
Compatible with ad blocks
Ad blockers have been installed in many users’ browsers to prevent the disruptive ads mentioned above.
Software that blocks ads is known as an ad blocker. Unlike banners and pop-up ads, native ads do not cause any disruption and are therefore less likely to be blocked by ad blocking software than other types of ads.
Even with the growing number of web users using ad-blocking extensions in their browsers, native advertising is an excellent alternative to these traditional forms of online marketing.
High traffic volume
Advertising on native platforms is everywhere. There are native ads on a wide range of websites, including blogs, news sites and lifestyle portals. The number of native ad impressions each day is in the billions due to the popularity of text and video content.
Even though this amount of traffic comes from all over the world, no matter how small your business is, your ad will still appear on the big publishing websites (if your offer is suitable enough), which will generate traffic to your website.
For Native Ads, you can opt for MediaFem
MediaFem is a 12-year-old ad network that uses programmatic platforms to connect content websites with advertisers, then collects a fee based on on-site revenue generated by the software. It has developed a set of adaptive marketing standards that allow each ad to target people who are interested in the material being given.
It is proud of the fact that it can provide marketers with higher-quality material than other ad networks. This system responds quickly to ad requests, ensuring that each impression is given as fast as possible, ensuring the greatest possible viewing experience. By providing relevant content and functioning more efficiently than other ad networks, MediaFem has grown to be the company it is today.
Traditional forms of online marketing have many disadvantages compared to native advertising. It is more appealing to consumers, as it blends in with the publishing website rather than other ad formats that annoy them.
Also, this type of ad generates billions of requests per day! No matter what you offer, there will always be traffic.
Also published on Medium.