Native advertising is the use of paid advertisements that match the look, feel, and function of the media format in which they appear. That is, native ads are often found on social media or as recommended content on a web page, and unlike display ads or banner ads, native ads don’t really look like ads, so they are not disruptive. The contents of the ads are powerful and careful, and can also be viewed on any device.
What Are Native Ads?
Native advertising also referred to as native ads, is a tactic used in the world of content advertising that was developed in response to some more intrusive forms of advertising that were used improperly and without much consideration for the recipient.
While content advertising expands on the information that has already been presented to the user, native advertising acts subtly and brings the user pertinent information.
According to a report by the Mobile advertising Association, native ads are becoming more and more important on mobile, with an average click rate that is six times higher than traditional advertising (MMA).
This type of advertising has grown to be an essential part of advertising strategies due to its demonstrably higher success on mobile devices.
Native advertising is becoming increasingly common, and the most appealing platforms are social networks like Facebook or Twitter, as well as e-commerce websites like Etsy or Amazon.
What does native advertising look like?
“In-feed” ads. These are the ads that appear in your news feed on social networks.
Search and promoted listings. They are the ad listings that appear at the top of Google search results or in the sidebar.
Content recommendations. These are recommended articles that appear below the article you just read, offered by a content discovery platform.
What are the main advantages of native advertising?
It will help you get more traffic. This advertising format is ideal for capturing those who are tired of traditional advertising.
You will get more visibility. If advertising is integrated, greater visibility is achieved.
Better browsing experience. The simple fact of not interrupting the user’s navigation already manages to create a much more pleasant experience for him. And, as a consequence, your reputation as a companyis improved.
You will learn a lot about the interests of your potential audience. And it is that through the reactions that it has before your content, you will be able to adapt your strategy so that it has more potential.
More entries at the top of the conversion funnel. Although native advertising is not focused on direct sales, it does manage to attract users in the stages of the funnel.
Native Ads Are More Effective: Check MediaFem
MediaFem is a full-featured online advertising platform. Combining cutting-edge technology and 12 years of industry experience, in order to provide you with a powerful and easy-to-use system to help your site grow and succeed.
By offering relevant content and adopting the most efficient methods than other ad networks, you can generate striking ads that will boost your traffic.
For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service. Also support standard methods of payment to pay out publishers as Paypal.
For additional information on how to monetize with MediaFem, go to FAQMediaFem.com Or read How to make money with MediaFem Ads – Step by Step.
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Also published on Medium.