A publisher’s revenue is determined by how much capital advertisers are willing to pay for their impressions on their sites. And the CPM rate has commonly been equivalent to the pulse rate (the higher your CPM is, the more your traffic value, the bigger your profit is). For African publishers’ Read more…
After the surprising pandemic experienced all over 2020, the digital business will have been more than benefited in economic terms given the growing activity of users on the internet. This context also has brought in innumerable changes and evolution within mankind and the most vital transformation it brought is in Read more…
As we are all well aware, the impact of the coronavirus is being felt acutely across a broad spectrum of economic sectors and on a global scale. Aside from the devastating human impact, the gravity of the situation from a purely economic perspective – and indeed the duration of the Read more…
It is estimated that programmatic will grow from a market value of US$2.7 billion in 2017 to US$6.8 in 2020 in APAC as more advertisers in South East Asia (SEA) seek to benefit from the advantages of targeted data driven advertising. As programmatic becomes more mature in SEA, we have Read more…
In an effort to “modernize” its advertising products, Google is retiring the text-only AdSense ad unit. Google notified AdSense publishers about this change via email: “We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of Read more…
The content where advertising fraud is registered the most is on video, in up to 20.4 per cent of the cases For 2018, Unilever raised revenues by 50 thousand 982 million euros worldwide Advertising represents up to 12.5 per cent of digital marketing budgets It seems that every month new Read more…
Video ad spending skews less native because in-stream video ads are hugely popular with advertisers. These video ads are found on ad-supported over-the-top (OTT) services like Hulu and Roku and are even more prominent on YouTube, which alone will account for 11.5% of US digital video ad spending this year. Read more…
There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem. If Google implements third-party cookie blocking, the first result would be to further entrench the large consumer-facing platforms, much Read more…
Asked why they’d installed ad-blocking software 71% of respondents cited a desire to avoid advertising while 49% cited security and privacy concerns. Encouragingly for advertisers the research indicates that internet users would be willing to accept less invasive forms of advertising in return for being given greater control of both Read more…
For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges of ad fraud and brand safety issues while standing up to the bigger ad tech firms such as Google and Facebook? Publishers get less than $0.50 of every advertising dollar. This isn’t a new Read more…