AdColony was one of the first media ad platforms and remains the biggest to this day. The platform actually serves billions of ads per day in more than +50,000 different blogs. AdColony offers real-time reports, which allows publishers to keep an eye close on their campaigns and boost them for Read more…
Why is my website conversion rate falling? This question is very asked among publishers. And it’s not a question that can be answered for sure without a correct look at your website and its rates. But there are some reasons website conversion rates fall. Discovering which are at play is Read more…
CTR stands for Click-Through Rate. This is a metric that usually measures the number of times users click on a page or a post divided by the number of impressions generated. Click-Through Rate also refers to the total percentage of users who click on the call-to-action button in your advertisement. Read more…
As marketers debate over how to engage digital consumers, younger generations are increasingly installing ad blockers to avoid the hassle of interacting with advertisements. Verizon Media research director Anita Caras blames the ad industry for this in her Transforming the Journey panel, held last week at The Big Bang event Read more…
In a riposte yesterday that was not very surprising, the voice of UK advertisers — ISBA — told the IAB UK that it wasn’t all that helpful to label brands looking for click-through-rates (CTR) in reports “click heads.” It was obviously intended as a lighthearted jape to usher in Tuesday’s Read more…