In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. As advertisers strengthened their embrace of programmatic marketing in the decade since its introduction, industry stakeholders have increasingly raised questions over key parts Read more…
Leaving the phone to the kids is, in addition to a very bad option for your health, a risk with all the letters. There are hundreds or even thousands of applications for this audience that contain games, puzzles and other gossips to entertain them. Most, except those that are paid, Read more…
There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem. If Google implements third-party cookie blocking, the first result would be to further entrench the large consumer-facing platforms, much Read more…