When it comes to designing a digital advertising plan, native advertising is a mechanism that has been gaining popularity in recent years, due to the positive results and benefits it generates for businesses and publicists. In fact, it is estimated that by 2023 it will have generated around 86% in advertising revenue, which makes it a technique worth implementing. Still don’t know what native advertising is? Read on and we’ll show you!
What Is Native Advertising?
Native advertising or native advertising is a way of advertising in paid media, it is capable of adapting to the environment in which it appears so that it can be attractive to the audience you want to reach without making it intrusive as with traditional advertising.
One of its main characteristics is that it is not usually perceived as advertising due to its subtlety and its ability to integrate into the digital environment, although it should always be made clear that it is an advertisement.
Another of its peculiarities is that it adds value to the user through information, entertainment, or both, leaving aside the commercial approach that can be annoying for many users.
With this format, the first things that are considered are the problems and concerns that users have in order to show solutions that can be applied through the products or services offered. It must also be able to integrate with different platforms and devices.
Why is Native Advertising so effective?
As we already mentioned, traditional advertising has become increasingly intrusive for users, making formats such as banners, for example in the digital environment, negatively affect their browsing experience.
This only achieves the opposite effect to what is sought, generating a kind of rejection of the product or service that is offered in the advertisements.
Over time, Internet users have been more receptive to advertising that does not interfere with their consumption of content, since it can be integrated into the latter without becoming a nuisance.
This is how native advertising has managed to captivate users, appearing at the right time to provide content that may really interest them or be useful to them, using the history of preferences of each one. It can be said that it is a safe bet, since on the one hand it shows desirable content and, on the other hand, it gives the possibility of bringing companies closer to potential customers who are really interested in what they offer.
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