If you’re reading this, you’re ready to take the plunge and start or grow your own music blog. The greatest method to ensure your success, like with everything else in life, is to devote time and effort to developing a sound plan of action. When it comes to music blogging, a lot has changed in the last few years, so make sure your strategy is up to date. Major record labels are embracing everything from successful music blogs to social media promotion of their artists and encouraging song sharing via YouTube and SoundCloud. There are also a variety of innovative ways to find and listen to music.

But what happens if we want to start to dedicate ourselves fully to this business and generate income in the meantime?

Well, keep on reading this article.

Native Advertising

Something that has been growing in popularity among marketers since 2014 is native advertising.

It is a type of advertising that links the form, function and theme of the website on which it appears.

If, for example, we are on a car enthusiast’s blog, and one of its posts talks about a specific feature of a vehicle, and places a link in the form of text, image, or video, to a manufacturer of a particular car, this way of presenting a product is not seen as “intrusive” for the reader, because it seems relevant to be able to see it for himself and compare.

The whole context seems to be something that is not part of an advertising act at all, but it is.

You, as a blogger, can offer your blog as advertising space for other products to advertise their brand. If you need a quick startup time, you might want to consider using a third-party ad solution. Tag-based ad networks can be set up in as little as a day.
You’ll need advertiser interest. For example, Taboola has built-in marketers who are eager to pay for these “You May Like” areas.

MediaFem

MediaFem is a 12-year-old ad network that uses programmatic platforms to connect content websites and blogs with advertisers, then charges a fee based on on-site revenue generated by the software. It has developed a set of adaptive marketing guidelines that allow each advertisement to be targeted to people who are interested in the information being presented.

This platform prides itself on being able to provide marketers with higher-quality material than other ad networks. This technology answers swiftly to ad requests, ensuring that each impression is delivered in the most pleasant way possible.

Publishers receive 70% of the money realized by MediaFem in connection with the service in exchange for displaying advertising with MediaFem. Also, conventional payment mechanisms for paying out publishers should be supported.


Also published on Medium.