The consumer is exposed in his daily activity to a multitude of advertising messages through various channels and platforms. Among all these channels, the opinion of a friend, acquaintance, relative, or colleague occupies a primary position when making decisions in the choice of purchase. A positive reference to a product or service by an apparently disinterested person can provide that ultimate motivation that a potential customer lacks to make the decision to make a purchase. If we add to that the online reach that the recommendation of a person of great influence in this medium can have, we find ourselves before a resource with practically guaranteed success. If you are looking to earn some extra money and have a large following, continue reading this article on Key Tools For Digital Advertising For Influencers.

The Value Of Influencers In The World Of Advertising

The consumer is exposed in his daily activity to a multitude of advertising messages through various channels and platforms. Among all these channels, the opinion of a friend, acquaintance, relative, or colleague occupies a primary position when making decisions in the choice of purchase. A positive reference to a product or service by an apparently disinterested person can provide that ultimate motivation that a potential customer lacks to make the decision to make a purchase. If we add to that the online reach that the recommendation of a person of great influence in this medium can have, we find ourselves before a resource with practically guaranteed success. If you are looking to earn some extra money and have a large following, continue reading this article on Key Tools For Digital Advertising For Influencers.

Various studies have analyzed the role of the influencer in the context of online advertising under different prisms. An interesting study regarding the level of influence of users of the social network Twitter is the one carried out by Bakshy. In that paper we investigated the attributes and relative influence of 1.6 million Twitter users by tracking 74 million broadcast events that took place on the Twitter follower graph over a two-month interval in 2009. Although in In some circumstances, the most influential users are also the most profitable, under a wide range of plausible assumptions the most profitable to performance can be realized using “ordinary influencers”. Word of mouth spreads through many small waterfalls, mostly triggered by ordinary individuals. The concept of influencer marketing is related to guerrilla advertising according to its objective of transmitting that message by word of mouth to impact the consumer.

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