As of the third quarter of 2020, local companies in Vietnam found a larger share in website traffic of all types of companies, startups, etc. with 72 percent of growth. In comparison, the share of local companies in other countries with the same characteristics was at only four percent.
These shifts give publishers important information about the extent of the impact on users as well as unique strategies for businesses during the pandemic. Sadly, not many took advantage of this situation.
If you really want to make your website’s success, quality traffic is all that matters. But, in order to get an improvement in the customer experience and raise their revenue, we recommend publishers to co-work with networks suitable for their needs.
Display ads on your site
If you want to make extra revenue for your Vietnamese website, you might consider putting advertisements on your website. In order to make this happen, you will need an ad network which is basically a service that connects online advertisers with website publishers.
Most advertisement systems use an automated network to put advertisements in assigned areas on your site. When a customer engages with these ads (by seeing them, clicking them, or making an acquisition through the ad) you get a share of the commission, and the rest of it goes to the network.
In the course of your search for a good ad network, you’ve likely met MediaFem.
This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use its native codes to stimulate users to view more articles on the same site or to increase its revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.
This is also a company where publishers receive 70% of the revenue recognized by MediaFem in connection with the service. These percentages are reliable, regardless of a publisher’s location, and are not in any way averaged between publishers. Nowadays, it’s one of the most popular pay-per-click (PPC) programs on the web, used on over 10 million websites.
Improve your web design and social presence
Remember that your website is only as strong as your audience, so you must invest time into gaining new followers. To begin, find a design platform that lets you build and construct an aesthetically satisfying and pretty design. Create a nice logo or employ a graphic designer to make one that suits your website and goals. These little details will make you stand out among other websites.
This builds a solid rock for your content. Compose interesting content for your website and include attractive pictures. Show these posts on your social media websites. Don’t forget to put some keywords and hashtags to stimulate the traffic of these posts, since SEO drives 75% of search traffic. A mix of social and organic traffic to your website will be the key to growing and engaging your audience.
Email marketing
One of the most influential methods for monetizing your website is straight through email marketing campaigns. But in order to be successful on this subject, you need to build an audience list. In case you promote article updates or create a brand new website page, you have to use one of the more popular email marketing platforms like Postr, MailChimp, or AWeber to execute the structure required to start email marketing.
By boosting a strong engagement and a connection with your users, you can successfully produce a considerable quantity of revenue through the course of email marketing both for your own website traffic and rates along with affiliating new readers straight through email campaigns.
Offer Paid Membership Plans
A membership iis section of your website where readers can subscribe either monthly or yearly to receive some exclusive benefits.
The people in your audience share a common interest and the benefits they pay for can include exclusive articles, advice, reports, webinars, and just being around like-minded people.
Membership sites not only allow you to reach more target audiences, but it also gives everyone a sense of community and belonging. One of the advantages of membership plans is that everyone’s part of a group whether they realize it or not.
That also means that if you have an interest in something, the world is huge and the internet so well-connected that you can find other people just like you.
Also published on Medium.
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