If you are interested in using a Supply-Side Platform but you are not convinced, let us tell you about its benefits and how they can help you grow.
The advertising industry has evolved over time. Businesses employed traditional media including print, radio, television, billboards, and outdoor advertising to promote their products and grow their market share. More branding endeavours have switched from traditional to digital media as time has gone on. Thanks to the capabilities of this new platform, programmatic advertising has given businesses a chance to grow more swiftly than ever before.
Consumer preferences and advertising strategies have changed quickly along with technology advancements. Businesses and marketers are being forced to develop novel strategies to conveniently target consumers as a result. These trends have led to a growth in the number of digital advertising agencies that help companies advertise themselves and thrive. Programmatic advertising, one of the fastest-growing forms of advertising, largely entails the automated buying and selling of advertising space.
In this case, supply-side platforms are helpful. Publishers utilise supply-side platforms to manage their display space, much like marketers do with demand-side platforms to manage their programmatic ad buying. Previously, each publisher’s salesmen were entrusted with carrying out the time-consuming process of selling ad space to persons in the advertising sector. This procedure has been automated by supply-side platforms.
How Can They Help Me?
The primary benefit and significance of this is that when you monetize using a SSP, you can maintain a high level of user experience while making money from your app by showing the correct advertisements to the right users at the right times. You only need to be accepted to begin putting advertisements to your website and increasing your revenue with each visitor. With the aid of this passive method, you’ll be able to increase traffic and sales while also establishing new connections with customers, allowing you to grow your business to new heights.
By selling ads in real-time, publishers may also provide customers with more information on specific impressions and swift clarification of the advertising demand. This ensures that publishers make the most of their ad inventory by selling it at the greatest price attainable.
There are several SSP businesses. The strategy, objectives, financial constraints, type of campaign, and target markets may all have an impact on the SSP provider selected. However, choosing the best one for your company’s needs is crucial to its success.
Which Supply-Side Platform Should I Choose?
The answer is obvious for us: MediaFem. MediaFem is a full-service SSP network established in the UK with more than 13 years of ad monetization experience. Many publications employ ad codes to persuade readers to read additional content on the same page or to generate income from referral traffic. One advertising firm offers its clients services like A/B testing, intelligence reporting, and personalisation, all of which are crucial for the success of new media, using cutting-edge analytics.
MediaFem collaborates with publishers on a 70 percent revenue-sharing basis with no upfront expenditures and supports all video, audio, display, mobile, and native formats. These figures are the same for all publishers, regardless of region, and they are not averaged. Publishers can choose between header bidding and the traditional One Ad Code option for their implementations.
Ad integration can improve revenue while improving sound quality for publishers on any digital audio resource, including podcasts, music downloads, and digital broadcasts. The majority of streaming systems enable the insertion of ads on both the client and server sides.