If you are interested in making extra money from your food blog, you might consider placing some ads on your website. In order to achieve this, you will need to work with an ad platform which is mainly a tool that associates online advertisers with website publishers.
Most display advertising services use automated software to place advertisements in designated zones on your cooking blog. When a reader engages with these ads (by visualizing them, making a click on them, or making a purchase through the ad) you get a share of the commission, and the rest of it goes to the platform.
The growth in the advertising industry is expanding more than you could imagine. Publishers have to constantly look for modern ways to successfully monetize their websites or food blogs. This can be because of technology improvements that take place in the ad tech industry or because common methods fail to produce expected outcomes.
Another crucial thing for monetizing your food blog and making some money from it, is to bring traffic to your site or blog. Publishers usually trust organic traffic but this may not be enough to raise ad impressions and CTR. Besides, publishers also have to think about keeping compliant with display advertising network policies, which are extra difficult things.
While organic traffic works quite well for publishers that have remarkable websites, it may not be enough for small publishers. Due to this, a lot of publishers go for paying money in order to bring traffic to their sites. This is also known as digital arbitrage.
After the paid traffic is being transferred to your website, it is supposed to translate into increased impressions and CTRs. The cue for generating money with traffic arbitrage is to buy traffic at a lower sum than the ad network is paying you for using their ads.
If you have a food blog and you want to start making some money from it, then Google AdSense is going to be one of your primary options. This is a great way to start trying advertising monetization and online marketing. It’s a very popular ad network, reachable, and easy to set up. But eventually, publishers looking for other ways to optimize their ad monetization plan of action will start taking a look at what else is in the market.
While AdSense is very easy to run and deploy, if your written or visual content is not proper, or you haven’t posted enough content yet, you may have to look somewhere else.
Google gives a lot of importance and attentiveness to the content of a food blog before accepting it. If the content is badly written and has grammatical mistakes, Google will reject the food blog instantly.
But not only the content needs to be grammatically right, it must also be original and has to provide value to the users and readers. So the first and primary reason is the poorly written content on your food blog.
If You Can’t Display Ads Arbitrage with AdSense, Which Are the Best Alternatives?
You can take a look at other Adsense Alternatives. One of the most popular ones is MediaFem. Founded more than 13 years ago, MediaFem always continues to provide the latest revolutions in the digital market. The Publisher encounters a platform that offers transparency and control of the activity by looking at the reports. Such is the transparency and reliability they offer, that the use of their services is free of cost, their work model is based on Revenue share model: 70% for Publishers and 30% for them.
Their services allow publishers to choose from header bidding or the traditional One Ad Code option. MediaFem offers all kinds of formats like video, display, mobile, and native.
When making your decision of working with an advertisement network, do not settle for the first one you test, in most cases Google Adsense. Make sure you test at least a few different choices over a period of time, then decide which one generates the most passive revenue for you without causing confusion on the viewer experience. It’s acceptable to do things in a bit unexpected way, you don’t need to straightly go with the best known and first network you meet.
It doesn’t matter when you started food blogging or how much experience you’ve gained in that time. As a food blogger, you can utilize your food blog as a place to create awareness and have a loyal audience engagement. Avoid ostentation. Your food blog doesn’t need to be so complex. If you are a food lover and understand your reader’s needs generating content from there, you’ll be managing a remarkable and popular food blog. Wherever you’re going, make sure you enjoy the drive ahead.
Also published on Medium.