Are you looking for a good supply-side platform for monetizing pre-roll video ads? Here we have the answer for you.
Supply-side platforms (SSPs) are the best option to monetize a website and get great results. These are a piece of software that automates advertising sales and are mostly used by online publishers. Supply-side platforms allow you to sell display, video, and mobile advertisements. The platform employs auction software to automatically bid on these inventories for advertisers, simplifying the process for media buyers acquiring digital ad space.
Knowing this, we can say that SSPs can really help with pre-roll videos, one of the most used ways of advertising nowadays. This is an advertisement that appears before the video that the visitor has selected to see. This is helpful because viewers need to see the ad before consuming what they want to see. Their desire for watching the video makes them have patience and see the pre-roll video ad with attention. This increases the chances of them clicking on it.
So, with this, you can clearly see that pre-roll video ads can be really useful for your website and will make you gain more profits. However, this will only happen if you choose the perfect SSP for it. Each one of them is different and has diverse features, so you need to study them in depth before choosing one.
To make your job easier, we gathered the three best SSPs for pre-roll videos for you to use
1. MediaFem
MediaFem is a full-service supply-side platform with more than 12 years of experience. It has a powered prediction engine that provides publishers tools, intelligence reports, and customization options which are key to success.
One of its main advantages is the use of ad styles because, thanks to them, you get to catch the viewer’s attention on a higher level, which gives you better results and that leads to more profits. Another significant advantage is that MediaFem provides a non-averaged income-sharing method for publishers that is unaffected by the publisher’s physical location.
MediaFem is also compatible with all video, display, mobile, and native formats. It also often publishes advertising. You have several positioning options to choose from, all of which may be customized to fit your style and aesthetic.
2. AdSpruce
AdSpruce delivers high-quality, interactive video ads to more devices than any other ad network on the mobile web. This platform will dynamically merge your pre-roll video advertisement into the beginning of premium live and linear video streams throughout their publisher network using its native ad serving technology.
This high-performance ad format enables advertisers and brands to reach audiences internationally, including developing countries, with brand-building campaigns on premium long-form inventory. Full-screen advertising on premium publishers, your brand in the hands of the customer, clickable on some and trackable on all internet-enabled devices, and brand-building campaigns on premium long-form inventory are just a few of the perks.
3. AdPushUP
AdPushup is a full-stack ad revenue optimization solution for publishers. Among the features are ad layout optimization, header bidding implementation, automated A/B testing, and AdBlock recovery. In terms of operations and inventory management, its ad operations team handles everything. They also have demand-partnerships with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX.
AdPushup is a Google Certified Publishing Partner, and it is used by over 300 sites, including CNET, Deccan Chronicle, NDTV, and others. It gives its publishing partners with an average income boost of 40%.
Also published on Medium.
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