Are you wondering what Supply-Side Platforms are? You have come to the right place. Continue reading and find out.

The advertising industry has evolved over time. Businesses used to advertise their products and expand their market share using traditional channels such as television, radio, billboards, and print. As time has passed, more marketing efforts have shifted from conventional media to digital. With the help of this new platform capability, programmatic advertising has opened up a new potential for businesses to scale faster than ever before!

Advertising strategies have evolved swiftly in tandem with technology advancements, as have consumer behaviors. This is forcing firms and marketers to find new ways to easily target customers. These trends have led to an increase in the number of digital advertising agencies that help companies market themselves and flourish. Programmatic advertising is one of the fastest-growing advertising models and it is basically the process of buying and selling ad space in an automated environment.

And here is where Supply-Side Platforms come into play. Publishers use a Supply-Side Platform to manage their display space in the same manner that people advertising use Demand-Side Platforms to handle their programmatic ad buying. Supply-Side Platforms have automated what was formerly a manual process in which each publisher has salespeople responsible for reaching out to people in the advertising business and selling ad space.

How Do They Work?

To monetize, these platforms house various publishers’ ad space inventory. Publishers’ exposure to a large number of potential purchasers is increased by connecting the platforms to many ad exchanges. Publishers can also provide advertisement sources in the form of webpages and embed pixel codes to analyze visitor behavior on supply side platforms. These codes do not provide detailed information about visitors and their activities. Publishers can filter ads based on various criteria and establish ad space pricing, which determine the true cost.

By selling ads in real-time, publishers may also provide clients with better visibility into individual impressions and rapid clarity on advertising demand. This ensures that publishers get the most out of their ad inventory by selling it at the greatest possible price.

There are several SSP businesses. The strategy, objectives, budget, campaign type, and target groups may all influence the SSP provider chosen. Finding the right one for your company’s needs, on the other hand, is vital to its success.

Which Is The Best Supply-Side Platform in 2022?

MediaFem is a full-service SSP network situated in the United Kingdom with over 13 years of ad monetization experience. Many publications employ ad codes to encourage readers to read more on the same page or to profit from referral traffic. A/B testing, intelligence reporting, and personalisation are all crucial for new media success, and one advertising company uses cutting-edge analytics to give these services to customers.

MediaFem works with publishers on a revenue-sharing basis of 70% with no upfront fees, and it supports all video, audio, display, mobile, and native formats. These figures are the same for all publishers, independent of location, and they are not averaged. Publishers can choose between header bidding and the traditional One Ad Code option for their implementations.

Ad integration into any digital audio resource, whether it’s a podcast, music download, or digital broadcast, can help publishers make more money while improving sound quality. Client-side and server-side ad insertion are supported by most streaming services.

By clicking here, you can join MediaFem.