As marketers debate over how to engage digital consumers, younger generations are increasingly installing ad blockers to avoid the hassle of interacting with advertisements. Verizon Media research director Anita Caras blames the ad industry for this in her Transforming the Journey panel, held last week at The Big Bang event Read more…
In a riposte yesterday that was not very surprising, the voice of UK advertisers — ISBA — told the IAB UK that it wasn’t all that helpful to label brands looking for click-through-rates (CTR) in reports “click heads.” It was obviously intended as a lighthearted jape to usher in Tuesday’s Read more…
For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges of ad fraud and brand safety issues while standing up to the bigger ad tech firms such as Google and Facebook? Publishers get less than $0.50 of every advertising dollar. This isn’t a new Read more…