Every 12 months a new wave of changes in advertising arrives and with it a period of disruption. As an industry we are to blame for having allowed the triopolio of Google, Facebook and Amazon. Now they have more income than they should in an equal distribution of the cake. Read more…
It is estimated that programmatic will grow from a market value of US$2.7 billion in 2017 to US$6.8 in 2020 in APAC as more advertisers in South East Asia (SEA) seek to benefit from the advantages of targeted data driven advertising. As programmatic becomes more mature in SEA, we have Read more…
In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. As advertisers strengthened their embrace of programmatic marketing in the decade since its introduction, industry stakeholders have increasingly raised questions over key parts Read more…
A long queue for the accreditation table, busy halls and seven movie theaters at full capacity. It could be the framework of the premiere premiere of some expected film, but that was really the IAB Now event organized by the Interactive Advertising Bureau of Argentina (IAB) to discuss the present Read more…
Facebook declared war on the ‘fake news’, after several media found that in a locality in Macedonia a group of young people earned a lot of money at the cost of taking advantage of the platform to spread false news beneficial to Donald Trump. A few days before, Google had Read more…
Google has begun notifying via email to the creators of content that monetize through AdSense (mainly through the YouTube platform, although web pages are also included), the changes that will reach the platform from September. These changes refer to the monetizable content policy in AdSense, clarifying those contents that may Read more…
Internet, for years, is an interesante interesting platform to start a business or extend it. Among many other possibilities that exist, is YouTube. Yes, you can earn money on YouTube, no matter if you are from South Africa, US, Pakistan, India or Brazil. But there is a lot of information Read more…
In figures from Statista, the region of North America invested 22.600 million dollars in native advertising for 2017 Since 2013, according to eMarketer, less than 10 percent of the media did not offer this type of content According to Owler, Buzzfeed, one of the strongest exponents of this technique, enters Read more…
Google has confirmed that it will implement changes to the Chrome API used to block ads, including the Chromium open source version. Opera, Vivaldi and Brave are based on this open-source project but guarantee that they will fully support ad blockers, whether native or third-party. To recap: Chrome will replace Read more…
Brave Browser belongs to Brendan Eich, creator of the JavaScript programming language and former CEO of Mozilla, and since January has begun testing a rewards program for users in which it returns 70% of the revenue generated by the ads they to view. These rewards will be paid in the Read more…